Fractional Revenue Builder · B2B SaaS
Your revenue isn’t growing because no one built the system.
I embed with your team and build the partnerships, sales pipeline, and customer success infrastructure that gets you from founder-led chaos to a process your team can run.
Results from real engagements
Activated dormant EU partnership, company’s first international market entry in 3 months
Built full revenue function from scratch at a 3-person SaaS startup over 4.5 years
Maintained across two separate companies and 15,000+ accounts
Enterprise deal closed in a single month through a structured partnership channel
Sound familiar?
You have product-market fit. You just don’t have a system.
Most early-stage B2B SaaS founders get to a point where they have real customers, real revenue, and real potential, but growth stalls because everything lives in the founder’s head. Partnerships are happening informally. Sales depends on you being in every conversation. Customers churn because onboarding is held together by goodwill. There’s no playbook. No process. No one owns it. That’s not a people problem. That’s a systems problem. And it’s exactly what I fix.
- Partnership conversations happen but nothing converts to revenue
- Sales pipeline is unclear and depends entirely on you
- Customers churn because onboarding has no structure
- Your team can’t run deals or partner relationships without you
- You have traction but no repeatable process to grow from it
Who I work with
Built for founders who are ready to scale
I work with B2B SaaS, fintech, and healthcare tech companies that have proven demand but haven’t built the revenue infrastructure to grow from it.
Early-stage SaaS
You have your first customers and some traction. Now you need a repeatable sales motion, a partnership strategy, and a CS process that keeps customers expanding, not just renewing.
Fintech startups
Complex sales cycles, multiple stakeholders, and relationships that make or break deals. You need someone who understands how to build partnership channels and enterprise sales processes that work in regulated environments.
Health tech companies
Long buying cycles and trust-driven relationships. You need partnerships with healthcare systems, payers, and adjacent solutions, and a sales process built for that complexity, not copied from a generic SaaS playbook.
What I build
Three systems. One builder. Everything connected.
I don’t just advise on one piece. I build the partnerships, the pipeline, and the customer success infrastructure, as one connected revenue system, not three separate projects.
Partnership Programs
From zero to a structured, revenue-generating partner ecosystem. I identify the right partner types for your business, build the outreach and activation strategy, create the program structure and incentives, and build the playbook your team executes from.
Sales Pipeline & Playbooks
If your sales motion lives in the founder’s head, I build it into a system. Outbound process, qualification frameworks, CRM setup, deal stages, scripts, and a playbook your team can run. I’ve built from zero and scaled, and I stay until it works without you.
Customer Success Systems
Retention and expansion don’t happen by accident. I build the onboarding process, health scoring, QBR cadence, and expansion playbook that keeps customers growing, and turns your best customers into your best referral source.
The PRISM Revenue System™
How it works
I build it. I activate it. Then I hand it off.
Every engagement follows the same four-phase approach. You get a system built for your business, not a generic template, and a team that can run it after I’m gone.
Discovery & Audit
I map what’s working, what’s broken, and where revenue is being lost. You get clarity before we build anything.
Architect the System
I design the partnership program, sales motion, or CS infrastructure around your actual business, not a generic framework.
Build & Activate
I build it with you: CRM, playbooks, outreach sequences, partner activation, onboarding flows. Everything your team needs to execute.
Hand Off & Document
I hand off a fully documented playbook your team can execute from day one. The system is built. The process is clear. Your team runs it.
Proof of work
Not theory. Real results.
Every number below came from building inside a real company with real constraints, not advising from the outside.
Inactive partnership to first EU market entry in 3 months
Inherited a partnership with a London-based IT firm that had no active motion. Both companies were serving the same clients but there was no referral process, no co-selling, and no structure. Built the full partner program from scratch including rules of engagement, activation plan, and co-selling process. Both companies doubled revenue. Company’s first EU market entry achieved in 3 months.
Zero to 10,000 customers at a startup with no sales process
Joined as the first revenue person at a 3-person SaaS startup with no pipeline, no playbook, and no partnerships. Built everything from the ground up: CRM, outbound system, sales process, and a nonprofit sector partnership channel. Scaled to 10,000 customers over 4.5 years while maintaining 98% retention.
Complete multi-audience sales and partnership system built from scratch
Built a full sales and partnership infrastructure for an early-stage business, segmented by audience type, with qualifying frameworks, CRM architecture, multi-path outreach sequences, and nurture logic for each segment. The founder runs it independently.
$500K enterprise deal closed in 30 days through a partnership channel
Navigated a multi-stakeholder enterprise buying committee from prospecting through close in a single month. Structured the deal through a partner channel, managed the full negotiation, and closed $500K in new business.
About Desiree
I’ve owned revenue, not just advised on it
I’ve spent 10+ years inside B2B SaaS companies owning the full revenue cycle: partnerships, sales, and customer success. I joined a 3-person startup with nothing and built the entire revenue function. I took a dormant EU partnership and turned it into both companies’ biggest growth driver.
I’ve closed $500K enterprise deals, maintained 98% retention across 15,000 accounts, and built playbooks that founders still run today. I work with early-stage B2B SaaS, fintech, and healthcare tech founders. The pattern is always the same. Proven demand, real customers, but a revenue motion that lives entirely in the founder’s head.
Ways to work together
Start where you are. Build what you need.
Every engagement is designed to leave you with a system you own, not a dependency on me.
Diagnose
$5,000
2-week engagement
You know something is off but can’t pinpoint what. We find it together and you leave with a clear picture of what to fix and where to start.
- Revenue system audit
- Partnership opportunity mapping
- ICP and messaging review
- Prioritized action plan
Build
$15,000
4-week engagement
The full system built and handed off. Partnerships program, sales process, and customer success infrastructure designed for your business with a playbook your team can execute from day one.
Everything in Diagnose, plus:
- Partnership program and outreach strategy
- CRM setup and configuration
- Sales process and playbook
- Customer onboarding flow
- Full documentation and handoff
Embedded
$15,000/month
3-month minimum
I embed with your team and build the system alongside you. You get the strategy, the execution, and the playbook. Your team owns it when we’re done.
Everything in Build, plus:
- Ongoing strategy and execution
- Pipeline reviews and deal support
- Partner relationship management
- Monthly revenue health reports
Prefer to reach out directly? desiree@nzaramedia.com
Let’s talk
Build the system. Your team runs it.
30 minutes. No pitch. Just an honest conversation about where your revenue is getting stuck and whether I’m the right person to fix it.